Transforming Crisis into Clarity
We offer Public Information Officer courses and programs to help you achieve your goals.
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We offer Public Information Officer courses and programs to help you achieve your goals.
The PIO Academy recently delivered its "Tell Your Story" presentation at the National Fire Service Staff and Command Course in Annapolis, Maryland. This session provided fire service leaders from across the country with expert insights on effective public information and media engagement.
Attendees had the opportunity to learn from industr
The PIO Academy recently delivered its "Tell Your Story" presentation at the National Fire Service Staff and Command Course in Annapolis, Maryland. This session provided fire service leaders from across the country with expert insights on effective public information and media engagement.
Attendees had the opportunity to learn from industry professionals, including Dave Statter, Mark Brady, Ron Siarnicki, and Hillary Howard, who shared their extensive experience in crisis communications, media relations, and storytelling. The session emphasized the importance of clear, accurate, and strategic messaging in shaping public perception and building trust within communities.
Our instructors are experienced professionals from the media and Fire/EMS, that are passionate about teaching and helping others succeed. They bring real-world knowledge and practical skills to the classroom, ensuring that our students are well-prepared for their future endeavors. Instructors include Mark Brady, Hillary Howard, Pete Piringer, Ron Siarnicki and Dave Statter.
Fire, EMS and Emergency Management Public Information Officer Training
One-day Workshop
June 27, 2025
To be held near BWI Airport
At The PIO Academy, we believe everyone has the potential to learn and grow, regardless of their background or experience. We are committed to providing a supportive environment where all students can thrive and achieve their goals.
Our primary audience includes members of fire, EMS, and emergency management agencies who want to establish or strengthen their role as public information officers (PIOs). This includes chief officers, community risk reduction staff, and anyone responsible for managing their department’s social media accounts or interacting with the media.
Our training covers best practices in social media, crisis and strategic communications, on-camera and virtual interview techniques, reputation management, breaking news response, and handling misinformation and disinformation. Training is flexible and can be tailored to meet your needs. If you are interested in hosting a PIO Academy class at your location, contact us at PIOAcademy@eventc2.com.
We provide in-person training, best delivered in group settings at your training facility.
PIO Academy courses include:
Our training is designed for new to semi-experienced fire, EMS, and emergency management public information officers (PIOs), as well as any personnel who may work with the media or manage social media. Modules cover social media best practices, writing news releases, basic on-camera skills, managing fire and EMS scenes, handling on-scene media, developing message mapping and talking points, and more.
Advanced training focuses on critical elements such as crisis communications, handling a line-of-duty death (LODD), strategic messaging, on-camera interview techniques, and conducting news conferences.
For experienced PIOs and chief officers, training expands to include wellness, managing crisis communications, First Amendment auditors, artificial intelligence, and working under the glare of national media scrutiny.
Additional PIO training includes FEMA PIO Program courses:
5-day course
Courses can be customized to meet your local needs.
If you have questions about the opportunities available in our programs, feel free to send us a message. We will get back to you as soon as possible.
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